Lee Chang Te
LinkedIn Resume
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Lee Chang Te

Senior Product Marketing Manager | B2B GTM Strategy & Analytics Expert

Strategic product marketing leader with 9+ years optimizing go-to-market operations across APAC markets. Expert at translating complex performance data into actionable GTM strategies.

35%

reduction in acquisition costs

3.5x

marketing efficiency improvement

9+

years APAC experience

Let's Talk Strategy Download Resume

📧 leechangte@gmail.com

📱 +65 80663864

Connect on LinkedIn

What I Do Best

Marketing Analytics

Performance measurement, attribution modeling, funnel optimization, and comprehensive data visualization.

Looker Studio, GA4

GTM Operations

Process improvement, cross-functional coordination, and infrastructure optimization for scalable growth.

Process Design, Market Strategy

Regional Marketing

APAC market expertise across Singapore, Taiwan, and Hong Kong with global-local alignment.

APAC Markets, Localization

Strategic Planning

Competitive analysis, market sizing, and opportunity identification for sustainable advantage.

Research, Planning

My Professional Journey

  1. Aug 2023 – Present

    GoSky AI

    Senior Product Marketing Manager, AI Marketing SaaS platform, Meta Business Partner

    • Scaled B2B GTM operations across 4 markets
    • Led GTM strategy achieving 3.5× improvement in WAU
    • Created sales enablement & training → win rate 10% → 18%
    • Designed pricing & packaging → paid conversion 3% → 10%
    • Built analytical frameworks informing $3M annual decisions
  2. Jan 2023 – May 2023

    Sending Labs

    Product Marketing Manager

    • Developed enterprise GTM framework for 15 B2B accounts
    • PMF validation & rapid MVP testing with cohort analytics
  3. Feb 2021 – Sep 2022

    Gamma

    Product Marketing Manager, Fintech platform

    • Built analytics dashboard → identified 30% revenue lift
    • Led GTM → 20,000 free + 2,500 paid subs
    • Designed landing/content/message testing across 2 ICPs
  4. Jun 2015 – Apr 2022

    Spice Travel

    Co-founder & Product Marketing Lead

    • Led 6-person regional marketing team
    • Built YouTube channel 0 → 600K subs → 250K app users
    • Attribution modeling improved metrics by 23%

Projects That Drive Results

Multi-Touch Attribution Model

Designed cross-channel attribution framework tracking 15+ touchpoints using analytics.

Regional Market Analysis

Comprehensive competitive intelligence across APAC, uncovering strategic opportunities.

Messaging Testing Matrix

Designed 3×3 messaging test matrix using micro-budget Facebook campaigns in 5-day sprint cycles for rapid validation across audience segments.

Sales Enablement Program

Conducted win-loss interviews identifying objection patterns against non-traditional competitors and created battlecards targeting "status quo" scenarios.

Product-Marketing Alignment Dashboard

Built "WAU per CAC" shared KPI dashboard in Looker Studio, aligning marketing and product teams around activation quality vs. raw signups to eliminate messaging-product mismatch.

Behavioral Segmentation Campaign

Created 4-notification framework targeting users with 3 content views (65% of weekly churn) using behavioral trigger system identifying 89% churn probability patterns.

Ready to Scale Your GTM Operations?

Let’s discuss how data-driven strategies can transform your growth across APAC markets.

Email

leechangte@gmail.com

Phone

+65 80663864

LinkedIn

Professional Network

Location

Singapore

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